As we were planning this event, we realized it’d be a great opportunity to unite people and spread joy during the holidays. It's about inclusion and fun without the drunken chaos.
Thousands of people in New York City dress up like Santa. It's the unity for me. Many are here to just enjoy the festive atmosphere.
We come in the beginning because everyone in the beginning is happy, and then they get, erm, tired. It's a family-friendly way to enjoy the festivities.
We just thought, 'Why not create an elf army?' It started as a fun project, and now we’re seeing actual joy come from it.
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