Ralph Lauren Celebrates His Hometown in Fall Campaign
Briefly

Ralph Lauren's fall 2024 advertising campaign celebrates New York City, showcasing its iconic landmarks while emphasizing the city's unique culture and style.
"I have always been inspired by New York City. It's a place of beautiful contradictions, of timelessness, magic, luxury and aspiration... where dreams are made and come true," said Lauren.
The campaign features signature Polo pieces like the camel hair coat and cashmere cable-knit sweaters, showcasing luxury and craftsmanship associated with New York.
The accompanying film features Alicia Keys performing Billy Joel's 'New York State of Mind,' further emphasizing the city's cultural significance in the campaign.
Read at WWD
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