"Azzaro Wanted Eau de Toilette, definitely," said Dean Scarangello, a 12-year-old from Staten Island. The $105 cologne choice reflects a trend among Gen Alpha boys to flaunt luxury scents.
Much like the 'Sephora kids' craze for makeup, wearing designer scents is now a must among boys aged 14 and under. It's about smelling mature and fashionable.
According to Piper Sandler's research, boys are now spending 26% more on colognes than last year, driven by a newfound fascination with upscale fragrances.
The interest in high-end colognes among youth is linked to the 'smellmaxxing' TikTok trend, encouraging kids to amplify their scent as a form of hygiene.
[
Collection
]
[
|
...
]