Owner Ryan Smith announced 20 potential names for the team and invited fans to vote. The team will remain unnamed for the 2024-25 season as 'UTAH.'
Smith emphasized community involvement in the naming process and expressed gratitude for the fans' support since the franchise's award by the NHL.
Doubleday & Cartwright will handle the design and branding elements for the new team, having previously worked with notable sports organizations.
Trademark applications for Utah-related nicknames like Blizzard, Venom, and Fury have been filed, hinting at potential team names under consideration.
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