Comcast Corp. and NBCUniversal have secured the U.S. broadcasting rights for the Olympic Games through 2036 in a $3 billion deal. This agreement enhances their existing partnership with the International Olympic Committee (IOC) and expands NBC's digital rights on platforms like NBC and Peacock. It also ensures coverage of the Winter Olympics in Salt Lake City in 2034 and the Summer Games thereafter. The deal is crucial for the IOC's financial stability in staging the events, as traditional live sports rights become increasingly significant for broadcasters.
This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner.
Comcast wanted to cement its ties to the Olympics as live sports become increasingly critical to broadcasters' survival in the streaming age.
With the extension announced Thursday, NBCUniversal locked in rights to cover the Winter Olympics in Salt Lake City in 2034 and the Summer Games two years later.
Fans streamed more than 23 billion minutes of NBCUniversal's Paris 2024 coverage, led by Peacock, a huge increase over the streaming views for the disappointing Tokyo Games.
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