YouTube is set to air its first regular-season NFL game on September 5, featuring the Los Angeles Chargers in São Paulo, Brazil. The game will be available for free to a global audience, although it won't be accessible in Canada and certain other countries. In the U.S., the game will also stream on NFL+, while international viewers can watch through NFL Game Pass on DAZN. This partnership marks a unique milestone for YouTube and underscores the growing trend of the NFL expanding its streaming options with various platforms.
This fall, YouTube will exclusively air a regular-season NFL game live from Brazil, marking a significant first for the streaming service and Brazilian football enthusiasts.
Hans Schroeder, NFL executive vice-president, expressed excitement to expand the relationship with YouTube, highlighting the significance of bringing the Brazil game to a global audience.
Despite being billed as the exclusive global partner, YouTube's broadcast won't be available in Canada or some countries, with alternatives for viewers in the U.S. and elsewhere.
The NFL's engagement with streaming platforms has evolved, with select games on services like Amazon and Netflix prior, but this will be YouTube's inaugural regular-season game.
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