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"The beloved tradition dates back to Super Bowl XXI in 1987. As ESPN reported, New York Giants quarterback and MVP Phil Simms was the first to shout the now-famous post-game phrase as part of a Disney advertising campaign. Since then, it's typically spoken by the named MVP before they, along with family and teammates, head to either Disneyland or Walt Disney World to celebrate their accomplishment. Many sports icons have taken part in this annual tradition, including Tom Brady, Eli Manning, and Peyton Manning."
"Typically, parkgoers can watch a special, one-time-only cavalcade featuring the player (or players, depending on the year) on the Monday after the Super Bowl. And Disney fans love to show up in droves, donning their football best for the occasion. The parade usually includes cheerleaders, a marching band, decorative floats decked out in the champion's colors, and the MVP player alongside Mickey and Minnie."
"This experience is included in standard admission, but it's important to note that a valid theme park reservation may be required depending on your ticket type. When the event is hosted at Disneyland Park, the parade typically begins near "It's a Small World" and makes its way down Main Street, U.S.A. "My favorite spot to watch a momentous celebration like this one is right on Main Street, U.S.A., Bridget Waldman of CaliforniaDisneyBliss told Travel +"
The tradition began at Super Bowl XXI in 1987 when Phil Simms first shouted "I'm going to Disney!" as part of a Disney advertising campaign. Typically the named MVP proclaims the phrase and visits either Disneyland or Walt Disney World with family and teammates. Park guests can often watch a special one-time cavalcade the Monday after the Super Bowl. The parade commonly features cheerleaders, a marching band, decorative floats in champion colors, and the MVP alongside Disney characters. The celebration takes place at Magic Kingdom Park or Disneyland Park and is included in standard admission, though reservations may be required.
Read at Travel + Leisure
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