Varsity Spirit dominates the cheerleading landscape, capturing nearly every aspect from camps to uniforms, creating a sense of paranoia among those involved in the cheer world.
Over a million children participate in cheerleading annually, primarily girls, which far surpasses participation rates in other sports like softball and lacrosse.
The pervasive influence of Varsity Spirit makes the cheerleading environment feel conspiratorial, with many individuals speaking about the company in ways reminiscent of a spy thriller.
With its extensive control over cheerleading events, uniforms, and education, Varsity Spirit essentially monopolizes the cheerleading experience for youth and high school competitors.
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