The NFL is reportedly close to finalizing a broadcasting deal with YouTube for its upcoming game in Brazil on September 5, featuring the Los Angeles Chargers. YouTube, owned by Google, carries the NFL Sunday Ticket and the NFL RedZone channel, yet will need to negotiate production arrangements for this Week 1 game due to lack of in-house capabilities. This move underscores the NFL's strategic focus on expanding its streaming partnerships, having previously collaborated with other platforms like Amazon, Netflix, and Peacock, which aired last year's Brazil game, where the Eagles triumphed over the Packers.
The NFL is finalizing a deal with YouTube for its September 5 game in Brazil, showcasing the continued shift of the league towards streaming partnerships.
YouTube, which operates NFL Sunday Ticket and NFL RedZone, will need to establish production agreements to facilitate the upcoming game broadcast.
This strategy highlights the NFL's commitment to streaming, as it has previously collaborated with platforms like Amazon, Netflix, and Peacock for game broadcasts.
Last year, the Brazil game featured the Philadelphia Eagles beating the Green Bay Packers, who were aired on other streaming services.
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