The first weekend of NFL playoffs witnessed a 9.3% decline in viewer audiences, signaling that long-term trends may affect viewership across broadcasts and streams.
Despite the overall decline in viewership, Baltimore's win over Pittsburgh set a record as the most-watched game on Prime Video, illustrating changing consumption habits.
Philadelphia's matchup against Green Bay drew 35.6 million viewers, remaining the weekend's most-viewed game; however, it still marked an 11% drop from last year's comparable game.
The average audience for the NFL during the regular season was 17.5 million, down 2% from the previous year, indicating a broader trend of declining interest.
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