"NBC will not offer a free stream of Super Bowl LX in 2026, an NBCUniversal spokesperson confirmed. Instead, cord cutters will need a Peacock Premium subscription, which costs $11 per month for the ad-supported tier. Cable subscribers who want to stream the game can log on to NBC's apps. This isn't the first time NBC has put the big game behind a paywall. It also required a Peacock subscription in 2022, but back then you could still stream the Super Bowl for free on your phone via the NFL or Yahoo Sports apps."
"It wasn't always this way. In the late 2010s, before pay TV subscriptions entered a free fall, all the networks would stream the Super Bowl free of charge with minimal friction. Over the past five years, they've added new layers of complexity, requiring free trials, account sign-ups, and, in NBC's case, hard paywalls. Here's how availability has shifted over the past decade. 2016: Free on CBS apps/website 2017: Free on Fox apps/website 2018: Free on NBC apps/website 2019: Free on CBS apps/website 2020: Free on Fox apps/website 2021: Free on CBS apps/website"
NBC will not offer a free stream of Super Bowl LX in 2026; cord cutters must subscribe to Peacock Premium ($11/month ad-supported) to watch. Cable subscribers can stream the game via NBC's apps. NBC previously required Peacock in 2022, though the Super Bowl could still be streamed free on NFL and Yahoo Sports mobile apps then, and Peacock cost $5 for a month. In the late 2010s networks streamed the Super Bowl free with minimal friction, but over the past five years broadcasters added free trials, account sign-ups, and paywalls. The NFL stopped free mobile access in 2022 with NFL+, and Peacock offers no free trial. Free alternatives include over-the-air antennas and short free trials of live-TV services that carry NBC.
Read at Fast Company
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