NBA Commissioner Adam Silver expressed interest in establishing a standalone European league, suggesting the current Euroleague is missing growth potential. Citing the influx of top European talent and MVPs, Silver noted the commercial opportunities in Europe have not kept pace with the sport's popularity. He highlighted the NBA's success in managing multiple leagues and emphasized their capability to enhance the professional landscape of basketball in Europe, indicating a strategic shift towards international expansion rather than just domestic growth.
The NBA is exploring opportunities to establish a standalone European league, suggesting that current European basketball operations may not maximize revenue and growth.
Commissioner Adam Silver emphasized the need to professionalize European basketball further, indicating that the NBA's expertise in running leagues could create significant commercial prospects.
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