NBA star Giannis Antetokounmpo gets in bed with sports gambling as a Kalshi shareholder | Fortune
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NBA star Giannis Antetokounmpo gets in bed with sports gambling as a Kalshi shareholder | Fortune
"Kalshi said Antetokounmpo is the first basketball star to join the company as a shareholder. The partnership includes help with live events and marketing. "Giannis is a legend," Kalshi CEO Tarek Mansour said in a release. "He's exactly the type of long-term partner we want to align our growing brand with, and we couldn't be happier he's on board." Antetokounmpo was the subject of widespread rumors ahead of Thursday's NBA trade deadline."
"According to Kalshi's release, Antetokounmpo will be forbidden from trading on markets related to the NBA. Messages were left Friday seeking further details from Kalshi and comment from the NBA. "I love the Kalshi markets and have been checking them often recently," Antetokounmpo said in the company's release. "I like to win. It's clear to me Kalshi is going to be a winner and I'm excited to be getting involved.""
Giannis Antetokounmpo became a shareholder in Kalshi, a prediction market offering sports trading opportunities, and announced the partnership Friday. The agreement designates him as the first basketball star shareholder and includes assistance with live events and marketing. Kalshi CEO Tarek Mansour praised Antetokounmpo as a long-term partner for the brand. Kalshi posted event contracts and shifting odds on Antetokounmpo's trade market during the NBA trade deadline, while the Bucks retained the two-time MVP. Kalshi's release bars Antetokounmpo from trading on NBA-related markets. Antetokounmpo said he has been following Kalshi markets and expressed enthusiasm.
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