The league issued a statement saying TNT parent Warner Bros. Discovery did not match the terms offered by Amazon, which will reportedly pay $1.8 billion annually for the rights to stream NBA games on Prime Video.
The NBA sought a streaming partner to 'maximize the reach and accessibility of our games for fans' as streaming becomes the platform of choice, especially for young viewers.
The deal with Amazon complements the new arrangements with Disney and NBCUniversal, focusing on enhancing fan experience and promoting the league across different platforms.
The NBA's increased rights fees with Amazon signify the growing value of live sports in the media landscape disrupted by streaming, making Prime Video a prominent player in TV sports.
Collection
[
|
...
]