NBA execs are betting its in-season tournament will ignite interest after a slow TV ratings start
Briefly

Despite experiencing a 17% decline in NBA ratings this season, league executives remain optimistic, citing the early success of the NBA Cup and increased fan interest.
Evan Wasch noted, "We have had just some unfortunate luck early season. But we're definitely seeing some strength, especially when we have top matchups on - and certainly with the NBA Cup games."
Read at Business Insider
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