The NBA logo, designed by Alan Siegel in 1969, features the silhouette of Jerry West, which was chosen for its aesthetic appeal rather than formal acknowledgment. Siegel's design, a simple white silhouette on a red and blue background, was quickly approved by then-commissioner J. Walter Kennedy. Interestingly, Jerry West himself never received royalties for the logo. Over the years, some have called for the logo to be changed in honor of Kobe Bryant, yet the design remains a symbol of the sport's legacy.
As one of the most iconic sports logos in history, the NBA logo can't be overlooked for its timeless appeal, proving that a simple concept and humble execution can have an enduring legacy.
After debuting the design to the NBA, Alan claimed it "maybe took 30 minutes" for the NBA's commissioner J. Walter Kennedy to approve and officiate the design.
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