"This is unequivocally the cleanest fruit snack gummy in the marketplace. There is no compromising. At one point, his wife even made a late change to the formula because the honey had to be organic from a specific farm. That's the level of detail we're talking about here."
"When I got there, he was holding up a box of gummies like it was the most important thing he'd ever built. Not VaynerMedia. Not even his early investments in Facebook, Twitter, and Uber. But a bag of gummies. The more he talked, the more I realized this actually wasn't about gummies at all. It was about a theory on the future of commerce that most founders still haven't figured out."
Gary Vaynerchuk launched Very Luckee Gummies with his wife, Dr. Mona Vaynerchuk, after 15 months of development focused on creating the cleanest fruit snack gummy available. The product contains no chemical-based ingredients, with meticulous attention to detail including sourcing organic honey from specific farms. Vaynerchuk presented this venture with the same importance he attributed to building VaynerMedia and his early investments in major tech platforms. The gummies represent more than a product launch; they embody a broader philosophy about the future direction of commerce that many founders have yet to comprehend or implement in their own businesses.
Read at Inc
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