The article narrates the personal journey of the author in creating a startup, Sakani, born from frustration over misleading real estate practices in Dubai. After facing difficulties amidst a surge of agents and fake listings, the author teamed up with friends Saleem and Nicole, recognizing a systemic issue affecting many buyers and renters. They aimed to establish a transparent property experience, prioritizing trust over merely providing another listing platform. The article emphasizes the importance of having a purpose that guides decisions and inspires resilience in entrepreneurship.
"At the same time, my now co-founders Saleem and Nicole were facing similar issues. Saleem... ran into the same pain points trying to rent an apartment."
"Those early frustrations with unlicensed agents and fake listings weren't just personal - they revealed a systemic problem. And from that problem came our purpose."
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