The 'holy airball' trend on TikTok has users humorously claiming familial connections to major brands like ELF and Folgers. Many videos employ satire, with creators juxtaposing unexpected responses to their claims. For instance, Dhruv Amin, son of the CEO of ELF Cosmetics, showcased his connection as part of a promotion for his startup. However, other claims from TikTokers remain unverified, prompting commentary on the nature of wealth and familial ties in the viral landscape.
'Told her my dad runs a makeup company,' Dhruv Amin, son of ELF Cosmetics CEO, joked in a TikTok post highlighting the viral 'holy airball' trend.
'I'm afraid you win this trend,' commented a user on Amin's TikTok, recognizing the satire and the influence of wealth, or 'nepo baby' status.
Many TikTokers, like Dan Folger, jokingly claim family ties to industry giants, but several claims, including his to Folgers, remain unverified.
Some commenters recognized the humorous nature of the trend while others resigned to the 'nepo baby' phenomenon perpetuated through these viral videos.
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