AvatarOS, a startup founded by Isaac Bratzel, has successfully secured $7 million in seed investment to advance its vision of enhancing digital avatars through AI technology. Bratzel, known for his previous work on the popular virtual influencer Lil Miquela, aims to overcome the high costs previously associated with animation. The funding allows AvatarOS to capitalize on advancements in AI, making virtual influencer projects more feasible and economically viable. Since its inception in 2022, AvatarOS has raised a total of $8 million.
Bratzel said Miquela had one major limitation, however. Animation is expensive, and some projects with potential brands or partners simply "weren't doable," he said.
With advancements in AI, technical limitations for animation are lower than ever, Bratzel said.
Bratzel led the creation of her avatar while at the virtual influencer startup Brud, which was later acquired by NFT startup Dapper Labs in 2021.
AvatarOS has raised $8 million in total since its founding in 2022.
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