Boldhue has developed a machine that personalizes foundation shades by scanning the user's face and mixing colors from cartridges, addressing a long-standing issue in finding the perfect makeup shade. Founded by Karin Layton and Rachel Wilson, the company, backed by significant venture funding, could transform the makeup industry for both consumers and professionals. The frustration over matching skin tones continues to resonate widely, highlighting the need for innovative solutions in beauty products.
During the pandemic, after Layton decided to turn her idea into a real company, she brought her childhood friend and serial entrepreneur, Rachel Wilson, as her business partner.
The product could revolutionize the way that everyday consumers do their makeup at home - and also make it far easier for professional makeup artists to create the right shade for their clients.
BoldHue believes it can bring this technology to all kinds of other cosmetic products.
I've spent hours at Sephora searching for a shade that doesn't make my skin look ashy or unnatural.
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