Mixue Ice Cream and Tea, a Chinese fast-food chain, has overtaken Starbucks and McDonald's in terms of storefronts, boasting around 45,000 locations. With its recent IPO raising $400 million and a 43% stock surge, the company is valued at $10 billion. Known for its affordable ice cream and bubble tea offerings, Mixue has thrived in a competitive market, particularly during economic downturns, as consumers seek budget-friendly options. Founded in 1997, many Americans may only now be discovering the chain's popularity.
People are chasing more cost-efficient products, which has led to Mixue's remarkable success during an economic downturn, as the chain offers low-priced options.
Mixue's debut on the Hong Kong Stock Exchange was significant, raising $400 million and garnering immediate attention with shares surging 43%, highlighting its rapid growth.
Collection
[
|
...
]