As summer approaches, the Hamptons are set to welcome New Yorkers looking for relaxation, with fitness opportunities limited. Nordic Strong is set to become a popular destination, providing a European-style functional fitness studio in Sag Harbor. Open from Memorial Day to Labor Day, it features innovative workouts utilizing a patented machine designed for low-impact, full-body engagement. Founder Nicoline Roth sees this pop-up as a precursor to a flagship location in New York City, all while embracing the community spirit that defines her brand.
"When the chance came to take over a space in the heart of Sag Harbor, it was a no-brainer. The location is ideal...giving us the flexibility to host events and activations both indoors and outdoors."
"The Nordic Strong method centers around a patented machine that simulates the full-body, low-impact motion of cross-country skiingâengaging the core, legs, arms, and stabilizers without putting stress on the joints."
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