Rivian has transformed its Meatpacking District location in NYC into its first 'concept experience' aimed at showcasing electric vehicles and enhancing customer engagement. The remodeled showroom, named 'Adventure is in Us,' aims to celebrate the adventurous spirit of Rivian owners through a multi-sensory experience. The initiative is part of Rivian's broader expansion strategy, which includes over 60 service locations across the U.S. and Canada. These concept spaces will rotate themes, offering visitors an ever-evolving opportunity to connect with the brand and each other.
To give both our longtime followers and those new to our brand a chance to connect with a distinct facet of who we are, we're introducing yearly, rotating concepts that will come to life through immersive design, content, events, and programming.
The remodeled Space beneath the High Line in NYC is called 'Adventure is in Us.' The walls and decor tell stories of people who embody that spirit daily, including genuine Rivian owners.
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