A cosmetics company known for lower-priced, often single-ingredient products announced a free shuttle bus running between Domino Park in Williamsburg and Prospect Park in Brooklyn from May 26 through June 6. The company says the shuttle addresses a transit gap that can require a 50-minute subway detour through Manhattan. Critics argue that public transit already connects the neighborhoods through buses and the G train, and that the shuttle primarily benefits higher-income, gentrified communities. Commenters also object to the company framing a branded marketing stunt as an actual public service. The piece connects the move to a broader pattern of companies using attention-grabbing “savior” stunts to market products while claiming social value.
"The company known for lower-priced, often single-ingredient products announced that it was furthering its mission to "remove unnecessary barriers to provide accessible, high-quality solutions." To do so, it is offering people a free shuttle bus that runs between Williamsburg's Domino Park and Prospect Park in Brooklyn, New York."
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