Protector is an innovative app launching in New York City and Los Angeles that allows users to hire on-demand personal security, akin to hailing a ride through Uber. The app's promotion went viral on TikTok, showcasing influencers using bodyguards during Fashion Week. With pricing starting at $200 per hour, clients can personalize their security details, including attire and vehicle choice. Founded by 25-year-old Nick Sarath, the service aims to make personal security accessible to everyone, utilizing elite professionals from military and law enforcement backgrounds.
Ultra high-profile individuals like Elon Musk and Jeff Bezos have dedicated full-time protection teams, but for most people, navigating security options is more challenging than it should be.
Clients can customize nearly every detail, from their Protector's attire (business formal, business casual, or tactical casual) to their ride-choosing between Cadillac Escalades and Chevy Suburbans.
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