Amber Starling founded Good Witch Cleaning in Manhattan, Kansas, after facing difficulties in securing a job due to an imbalance of experience versus education. With only a vacuum and savings from her grocery budget, she filled a local demand for professional cleaning services. Starling's unique branding is inspired by her proximity to the Wizard of Oz museum. She initially offered her services without insurance, aiming to build her business on trust and willingness from clients to take a risk on her.
I decided to start a cleaning business because it's a service that's always in demand, and there was a gap in our market for professional companies.
I started my company with just the vacuum from my house. I saved about $100 from my grocery budget and bought cleaning supplies from a discount store.
It's rare to reach the point where you hire employees at all. Large companies often lack empathy and don't work for a lot of families.
I wasn't insured in the beginning, so I had to tell my clients, 'This is something that I want to do, but I have to earn enough money to get there.'
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