""As a millennial, I saw the trend that people my age prefer to get dogs instead of having kids, and I realized that dozens of people must have the same problems as I did.""
""You could go to YouTube, go to dog training school, or read a book, but the whole process felt so not modern. So it felt like a natural fit to build my own app.""
Natalia Shahmetova, driven by her own struggles as a dog owner, founded Woofz, a dog training app aimed at modernizing pet care. With an observation that millennials prefer pets over children, she identified a gap in the app market. Despite facing challenges such as budget shortfalls, layoffs, and gender bias, her perseverance paid off as Woofz reached 21 million users and generated $20 million in revenue. The app is available in multiple languages, reflecting its global appeal and commitment to innovation in pet training.
Read at Business Insider
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