Slate, an electric vehicle startup partially founded by Jeff Bezos, made a splash with a whimsical vehicle launch featuring a fake rideshare business for crying babies. The launch drew public interest, especially as it coincided with the company's goal to market a customizable electric pickup truck priced at $25,000. Slate, based in Michigan, has between 201 and 500 employees, and the unconventional nature of their announcement points to an upcoming more formal reveal, indicated by the countdown on their promotional website.
The unconventional launch of Slate's electric SUV, advertised via a fictional rideshare business for crying babies, has sparked intrigue and widespread media coverage.
Electric vehicle startup Slate, co-founded by Jeff Bezos, aims to sell customizable electric pickup trucks at a competitive price point of $25,000.
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