After her sister's death, Amy Zalneraitis assumed leadership of We Feed Raw, continuing her sister's raw dog food business. This shift transformed her from a fashion industry creative director into a passionate advocate for better canine nutrition. She highlights concerns about the high percentage of overweight dogs and the health impacts of processed foods. Amy emphasizes the need for bold messaging to educate consumers about the benefits of raw diets for pets, positioning We Feed Raw to tap into the growing market for fresh and raw pet food.
"Why are we accepting this as normal?" Amy asks. Her solution is to feed dogs their original, evolutionary diet of raw food.
"We have to be really bold in our messaging because we are disrupting a space," she explains, emphasizing the need for careful education.
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