FAO Schwarz has partnered with BaubleBar to launch Minibar, an innovative in-store jewelry creation experience. Customers can design their own bracelets or necklaces by selecting a base and customizing it through a design vending machine. The jewelry is quickly assembled by staff, and shoppers can wear their creations immediately. The service costs $35 and will refresh its offerings twice annually. Besides custom pieces, Minibar also features seasonal ready-made jewelry and exclusive NYC-themed items, drawing shoppers of all ages since its opening in September 2024.
"The iconic Manhattan toy store has teamed up with BaubleBar to create Minibar by Baublebar, an in-store experience where shoppers can create a custom bracelet or necklace."
"The experience officially opened to the public in September 2024 and has quickly become a popular spot for shoppers."
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