Entrepreneurs and content creators from New York City and 19 states gathered at TikTok’s Manhattan headquarters to showcase brands and discuss how social media strengthens independent businesses. City officials supported TikTok’s role in helping entrepreneurs grow despite high operating costs and industry challenges. TikTok faced U.S. disruption in early 2025 due to national security concerns tied to its Chinese parent company, ByteDance, but an executive order kept it running while a U.S. sale was pursued. TikTok is now majority-owned by U.S. firms and still partially owned by ByteDance. The app was previously banned on city workers’ devices under the Eric Adams administration, but the ban was lifted after a new administration took office. TikTok Shop supports social commerce, with many users likely to buy and discover new brands while scrolling.
"Entrepreneurs and content creators from New York City and 19 states gathered May 19 at TikTok's Manhattan headquarters, where they showcased their unique brands and discussed the power of social media in the independent business ecosystem."
"In Jan. 2025, it briefly went dark in the United States under a law passed during the Joe Biden administration that raised national security concerns about TikTok's Chinese parent company, ByteDance. If the company remained Chinese-owned, it faced a permanent ban. But when President Trump took office, he immediately signed an executive order to keep TikTok running while a U.S. sale was worked out. Today, the company is now majority-owned by U.S. firms and remains partially owned by ByteDance."
"At the local level, the app was also banned from city workers' devices under the Eric Adams administration, but Zohran Mamdani the ban after taking office. Today, with TikTok apparently here to stay, more entrepreneurs should jump aboard - and the city should help facilitate, Riley said. "I have seen firsthand how just a viral video can take a business from point A to point Z.""
"For potential new customers, TikTok has numbers on its side, and TikTok Shop, which allows users to make purchases from within the app, is helping drive a boom in "social commerce." Company shows that 3 in 4 users are likely to buy something while scrolling on TikTok, and 70% discover new brands there. At the event, TikTok's headquarters was filled with many creatives who started with in-home microbusinesses and used authentic social videos to promote their brands and connect with customers."
Read at Bronx Times
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