Yerba Buena's Earth Day celebration, 'Women Who Give Un Chin Más,' honored women entrepreneurs in cannabis and community leadership. Founders Doralyn De Dios Brito and Diogenes Brito, along with partner Jillian Dragutsky, emphasized their business's commitment to moderation and community contribution. The event featured award ceremonies, educational segments, and displays of cannabis products. Honoree Leeann Mata, founder of Brooklyn's first Black women-owned dispensary, shared her drive to use cannabis for healing and community service, highlighting the personal and social motivations behind her entrepreneurial journey.
"Our brand is about intentional, moderate consumption, and giving back to the community. We thought, what better way to commemorate that than by celebrating Earth Day [and] Mother Earth?"
"I had to tap into generational wealth, but I didn't want to do it where I lost myself. That could have been any other business... With cannabis, I understood it was an herb, I understood it was a healing plant."
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