Bluesky CEO Jay Graber wore a T-shirt at SXSW with the phrase "Mundus sine caesaribus," critiquing Meta's approach led by Mark Zuckerberg, who wore a similar shirt in 2024. The shirt, available for purchase for $40, supports the AT Protocol developer ecosystem. Graber highlighted the advantages of decentralized platforms during her keynote speech, suggesting users could retain their identity and data even if the platform faced issues. Since its launch in 2023, Bluesky has become a prominent alternative to Elon Musk's X, boasting over 32 million users by March 2025.
The social media platform Bluesky has begun selling a version of the shirt worn by its CEO Jay Graber at SXSW in Austin this week.
Graber's shirt is a near copy of the one Zuckerberg donned for Meta Connect 2024, but with a very different message.
Graber emphasized the value of open-source, decentralized platforms like Bluesky, stating that users could leave without losing their identity or data.
Bluesky launched in 2023 as an invite-only platform and quickly took off as an alternative to Elon Musk's X.
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