Billie's latest marketing campaign revolutionizes outdoor advertising by incorporating a scratch-and-sniff feature that promotes their deodorant, "Coco Villa." Launching near Penn Station in New York City, this unique experience allows fans to engage directly with the product through interactive armpit posters that release the tropical scent. The deodorant itself boasts a dermatologist-tested formula that is aluminum-free and streak-free, highlighting Billie's commitment to clean beauty and playful marketing. The new scent, blending coconut and vanilla, aims to make personal care fun and accessible.
Billie's new campaign transforms outdoor advertising through an innovative scratch-and-sniff experience, inviting potential customers to engage with their All Day Deodorant, "Coco Villa."
The new deodorant is an aluminum-free solid with a dermatologist-approved, streak-free formula, featuring tropical notes of coconut and vanilla for a refreshing scent.
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