The article discusses the viral Instagram character 'PE guy', created by Boston-based fitness instructor Johnny Hilbrant Partridge. The character comically portrays a wealthy private equity professional flaunting his lifestyle. Despite having no finance background, Partridge has gained significant popularity, with his follower count skyrocketing from 10,000 to 90,000 since his debut. His portrayal resonates with a broader audience, including those familiar with the finance world. Partridge's character has led to increased personalized video requests as he humorously reflects on high-status privilege.
I first saw 'PE guy' this spring while aimlessly scrolling Instagram Reels and recognized the character instantly.
Turns out, I wasn't the only one who couldn't look away. Private equity professionals I follow on Instagram were liking his videos before I could watch them.
Johnny Hilbrant Partridge is a 35-year-old Boston-based fitness instructor with no financial industry experience.
It's led to a flood of requests for personalized video messages via the Cameo app and other platforms.
Collection
[
|
...
]