Urban India is witnessing a surge in demand for instant services, as evidenced by the rapid growth of delivery apps like Blinkit and Swiggy Instamart. Pronto, a new startup, aims to leverage this trend by providing cleaning and laundry services on an ultra-fast, 10-minute basis. Backed by a $2 million seed investment, Pronto also emphasizes better treatment of gig workers, contrasting with a recent backlash faced by Urban Company over their similar rapid service. Pronto offers varied service timings and prioritizes ethical treatment of workers, aspiring to create a mutually beneficial ecosystem.
Urban India is becoming increasingly used to not having to wait - especially for goods and services delivered instantly. Startups like Pronto capitalize on this habit.
Pronto aims to satisfy the demand for instant services while also addressing concerns about gig workers, promoting a 'win, win, win business' ethos for all stakeholders.
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