Mixue, the world's largest fast-food chain, made a sensational debut on the Hong Kong stock market, with its shares climbing over 30% on the first day. Founded in 1997, the chain, primarily known for its inexpensive ice cream and bubble tea, operates more than 45,000 outlets globally. The initial public offering raised approximately $444 million, positioning Mixue ahead of established rivals like Starbucks and McDonald's in store numbers. The brand's low-cost offerings, including ice cream for $1 and drinks around $2, appeal to a wide customer base, driving its rapid expansion.
Mixue, a bubble tea and ice cream chain from China, has quickly risen to become the largest fast-food company globally, outpacing giants like Starbucks and McDonald's.
Following its IPO, Mixue's stock surged over 30% on its first trading day, reflecting the strong market interest in its affordable product offerings and rapid expansion.
The allure of Mixue lies in its inexpensive menu, with prices starting as low as $1 for an ice cream cone, appealing to budget-conscious consumers.
As of its IPO, Mixue boasted a staggering 45,000 locations worldwide, showcasing its aggressive franchise growth and market penetration strategy.
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