"Curb appeal may be in the traditional sense of a suburban home's well-manicured lawn, but it's every bit as vital [in a building]. It's about the aesthetics of the entryway, the condition of the lobby, and the overall cleanliness," explains Long Doan, cofounder of Realty Group. "The curb appeal of a building speaks volumes about what a buyer can expect inside in terms of quality and care."
"What a building chooses to do with its awning and the choice of decor in the lobby is critically important," says Nicole Beauchamp, senior global real estate advisor and licensed associate real estate broker at Engel & Völkers. If you walk up to a building with an awning that's tattered and torn, is that what you'll want to greet you every day when you get home from work?"
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