The Blake Lively backlash clearly isn't hurting her movie's surprising box office haul
Briefly

Despite a rumored feud between Blake Lively and Justin Baldoni, their film 'It Ends With Us' has grossed over $180 million globally on a $25 million budget in less than two weeks.
The movie, directed by Baldoni and adapted from Colleen Hoover's novel, has done remarkably well at the box office, finding its niche amid two major franchises.
While critics have given 'It Ends With Us' only middling reviews, its success demonstrates that a good story and strong subject matter can still pull audiences.
After the film's success, Lively has faced criticism for her promotion methods, which some found inappropriate given the film's serious theme of domestic violence.
Read at Business Insider
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