Eaton, the owner of a PR agency, is part of a growing sector of homebuyers known as SINKs—single income, no kids—which allows them more disposable income for home purchases.
Single women made up 19% of all homebuyers in 2023, according to the National Association of Realtors, signaling a significant demographic shift in the housing market.
Real estate agents note a rise in female SINK clients—mostly women aged 35 to 65—who are increasingly taking control of their homeownership decisions.
Single-female homeownership tends to be in mature markets, reflecting demographic trends where older women often outlive men and are more likely to be single.
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