A marketing campaign is being initiated to rebrand a stretch of Jamaica, Queens, as "DJQ" in anticipation of a rezoning effort. This rebranding effort aims to reframe the area as a destination, enhancing public awareness and promoting local businesses. The area will undergo significant changes, including the addition of affordable housing and job creation. Key infrastructure investments, public spaces, and safety measures are also planned. Community initiatives seek to attract visitors and transform perceptions about Jamaica's commercial potential.
"It's just much easier to start from a brand that's identifiable ... and get people familiar with all the neighborhood has to offer."
"Jamaica has always been a commercial hub, and now it's about bringing awareness and opening people's eyes up to the fact that this is a place that you can come and shop and eat and wander around."
"The $100,000 rebrand aims to 'reframe perceptions of Jamaica from pass-through to destination' by advocating for small businesses, boosting public safety and hosting family-friendly programming."
"Beyond these zoning changes, the plan would include strategic investments to enhance infrastructure, transit access, open space, and more."
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