Lure Fishbar, a Soho staple for two decades, may be replaced by Prada's proposed bakery and cafe as the luxury retail brand looks to expand.
Sources indicate that Prada's control over its Soho space is a priority and Lure Fishbar's lease expiration, set for early 2026, could facilitate this move.
The prominent broker noted, 'It's all but a done deal' as Prada seeks to capitalize on the prime location and Brant is unlikely to refuse.
Despite the rumors of impending change, Lure Fishbar's owner remains optimistic, hoping that the restaurant's long-standing history in Soho will lead to its preservation.
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