Does Bond No. 9's Greenpoint Perfume Smell Like Gentrification?
Briefly

Greenpoint, Brooklyn, has evolved from a working-class neighborhood to an upscale destination, ranking as the 22nd most expensive area in New York City in 2024. The neighborhood's median rent increased to around $4,400, surpassing several Manhattan areas. This gentrification trend is complemented by luxury brands like Bond No. 9 expanding into the area, with its founder noting the appeal of new restaurants and shops. The transformation highlights the blend of high-end living and the local community, shaping a unique neighborhood identity amidst rising costs.
The Brooklyn neighborhood of Greenpoint has experienced a significant transformation, becoming a global hot spot with luxury amenities, making it the 22nd most expensive neighborhood in NYC.
In 2024, Greenpoint's median asking rent rose to about $4,400, surpassing Manhattan neighborhoods, reflecting its rapid gentrification and changing demographic.
Luxury brand Bond No. 9's expansion to Greenpoint is a sign of the area's gentrification, as the founder noted a remarkable change due to new restaurants and boutiques.
Ms. Rahme's perspective illustrates how gentrification in Greenpoint is accompanied by a blend of luxury and community-oriented businesses, representing a paradigm shift in the neighborhood's identity.
Read at www.nytimes.com
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