Mamdani, a 33-year-old state assemblyman, won the democratic nomination against a former governor by effectively engaging new and infrequent voters. His campaign used engaging videos, including one that analyzed his outreach to Trump voters and election-abstainers. The candidate's authentic approach resonated, appealing to diverse constituents overlooked by politicians. His collaboration with Melted Solids produced compelling, informative content on small business support. The campaign’s transparency, humor, and cultural relevance played significant roles in his success, as highlighted by the virality of his content, particularly a humorous video on rising halal food costs.
The candidate explained how his campaign sought out Trump voters, reached out to election-abstainers, and crafted a message for citizens who felt ignored by politicians.
Mamdani's campaign videos, created with Brooklyn-based agency Melted Solids, were informative, accessible, and primed for virality, showcasing his plans for small businesses.
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