The MTA is intensifying its efforts to combat fare evasion, which costs the transit agency nearly $800 million each year. One innovative tactic involves hiring behavioral science experts to study the psychology of fare evaders and propose solutions grounded in civic cultural change. This comes at a crucial juncture for the MTA amid potential funding challenges. Currently, approximately $700 million was lost in 2022 due to fare evasion alone, straining the financial resources of New York’s transit system, which is essential for the city's economic vitality.
The MTA’s new approach targets the underlying psychology of fare evasion with a six-month behavioral science study, aiming to understand and change rider behavior.
With fare evasion at critical levels costing the MTA an estimated $800 million annually, the agency seeks innovative solutions through behavioral science.
Revenue lost from unpaid fares, about $700 million in 2022, directly impacts the MTA's ability to maintain frequent, high-quality transit services for New Yorkers.
The MTA's initiative aims to engage the community in collaboratively solving fare evasion, emphasizing that a well-funded transit system benefits all residents.
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