AG James, Dems want to ban prices based on personal algorithms
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AG James, Dems want to ban prices based on personal algorithms
"We are seeing online retailers that charge first-time parents more for baby products simply because the retailers know that the new parents are likely to pay more. We are seeing seniors getting upcharged while ordering groceries on the same day that they receive their benefits."
"She called it an expanding, exploitative practice that forces consumers to pay more. She said customers should pay the same price for the same items, regardless of their spending habits or personal backgrounds."
New York Attorney General Letitia James is advocating for state bills to prohibit retailers and grocers from using algorithms to set prices based on personal data and to ban dynamic digital price tags that change prices in real time. James argues this practice is exploitative, forcing consumers to pay different prices for identical items based on spending habits or demographics. Examples include charging new parents more for baby products and upcharging seniors on benefit payment days. While business and tech groups oppose the legislation, citing concerns about e-coupons and loyalty programs, James and labor unions supporting the bills contend algorithmic pricing harms workers and consumers. This effort follows a November disclosure requirement law signed by Governor Hochul.
Read at Gothamist
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