A recent Morning Consult survey reveals a growing trend of 'tip creep' in the U.S., with consumers noting an expectation to tip more frequently or at higher amounts. The study found that many Americans feel pressured by businesses to give gratuities in places where it was once uncommon. Over 25% of respondents reported using tip-requiring services less often. Analysts indicate that these changing expectations could alter consumer behavior significantly, as people seek businesses that don’t impose tipping pressures. The findings signal a notable consumer backlash against the rising culture of tipping.
The biggest change is that the prompt to tip is showing up in places that we didn't expect it, according to Lindsey Roeschke, a travel and hospitality analyst for Morning Consult.
A majority of U.S. adults say they've changed their behaviors in some way to account for tip creep, reflecting ongoing pressure around growing gratuity expectations.
Over 25% of respondents said they use services that require tips less frequently than before, indicating a consumer backlash against tipping pressure.
33% of those surveyed feel they're expected to tip more, either more often or for larger amounts than they were five years ago.
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