Nicole Hockley's journey from grief to activism began after losing her son Dylan in the Sandy Hook shooting. The outpouring of support included over 60,000 teddy bears sent to Newtown, one of which Hockley cherished. She co-founded Sandy Hook Promise, a nonprofit focusing on violence prevention in schools. Each year, they create a poignant public service announcement to emphasize the urgency of their mission. This year's PSA features a heartwarming yet sobering narrative, demonstrating the contrast between childhood innocence and the tragic reality of school shootings, prompting viewers to take meaningful action.
The embroidered teddy bear was one of the gifts sent after the shooting that I held on to. We had over 60,000 teddy bears sent to Newtown.
This isn't the childhood we imagine. But too often it's the reality.
The goal is to elicit an emotional response from viewers that then inspires them to action.
The little girl was really purchasing the bear for another purpose entirely.
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