Rough Trade Below has made a remarkable transition from its previous 15,000-square-foot Williamsburg warehouse to a newly expanded 4,000-square-foot space in Manhattan's 30 Rockefeller Plaza. This relocation has not only tripled the store's footprint but also included a dedicated performance area, allowing for live music events. Since its arrival, Rough Trade Below has outperformed its Williamsburg flagship in sales and has enjoyed consistent annual growth. The venture has been bolstered by a favorable deal from Tishman Speyer, fostering a mutually beneficial relationship that enhances both Rough Trade's business and the local arts scene.
Rough Trade Below has expanded to a 4,000 square-foot space, tripling its previous footprint and allowing for a dedicated performance area for nearly 300 people.
Store co-owner Stephen Godfroy noted that sales in the first year have 'eclipsed' those of its original Williamsburg location, seeing 'double-digit growth' annually.
The store has become part of the vibrant New York culture, attracting both local and visiting music enthusiasts to its expanded offerings and live performances.
The 'sweetheart deal' from Tishman Speyer led Rough Trade to leave Williamsburg, enabling a mutually beneficial relationship with substantial gains in sales and customer engagement.
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